Brand communications, training brochure and workplace poster design for SP Group by CTS.AD, supporting a cohesive internal brand experience.
Following the transition from Singapore Power to SP Group, the organisation needed a set of communications materials that could support the refreshed brand identity across internal and training touchpoints. CTS.AD developed a suite of branded brochures and workplace posters that helped extend the new SP Group visual language beyond corporate brand assets, bringing it into practical, everyday communications for staff, learners and operational teams. While the deliverables centred on training directories and motivational posters, the work played a wider role in supporting brand consistency after the organisation’s revamp, ensuring that internal materials felt aligned, professional and recognisably SP Group. Extending the SP Group Brand Identity The design approach was guided by clarity, consistency and a strong sense of corporate confidence. Using SP Group’s blue and teal colour palette, clean typography and refined visual structure, the materials were designed to feel modern, accessible and cohesive. Across the brochure covers, each category was given its own distinct colour treatment while retaining a consistent system. This allowed the series to feel unified as part of the SP Group brand, while still making each training area easy to identify at a glance. The result was a practical brand application system that could work across multiple content types, from electricity and gas to safety, regulatory management, emerging technologies, structured programmes and power generation. Training Brochure Design System For the Singapore Institute of Power and Gas, CTS.AD designed a series of training directories that presented course categories in a clear and structured format. Each brochure cover used minimalist line icons to represent the subject matter, creating a visual shorthand for different training areas. The icon system helped bring technical and operational content to life, while the use of bold titles and clean gradients kept the design fresh and profess
Original source: https://www.ctsadv.com/work/sp-group-brand-communications.html
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