See how CTS.AD developed the grand opening key visuals, backdrops and celebration package brochure for Singapore Oceanarium at RWS.
Following the rebranding of Singapore Oceanarium under Resorts World Sentosa, we were engaged to develop the key visual and supporting collaterals for its grand opening and celebration packages. The objective was to create a cohesive and immersive visual identity that captures the wonder of the ocean while positioning Singapore Oceanarium as a premium venue for both corporate and private celebrations. Creative Direction & Visual Concept Inspired by the depth, movement and vibrancy of marine life, we developed a celebration-themed key visual anchored by flowing aquatic forms and playful illustrated sea creatures. The central message, “It’s a Celebration!” , was designed to reinforce Singapore Oceanarium as more than an attraction, but a destination for memorable events, milestone moments and shared experiences. The visual system balances elegance with approachability. Soft ocean gradients and layered wave motifs echo the immersive underwater environment, while clean typography ensures clarity across large-scale applications. Event Backdrops & Spatial Applications The key visual was extended into large-format event backdrops for the grand opening celebration. Designed to sit harmoniously within the Oceanarium’s dramatic underwater setting, the panels enhanced the space without overpowering it. The illustrated marine elements created a sense of motion and continuity across panels, forming a cohesive backdrop suitable for photography, guest interaction and media moments. Celebration Package Brochure To support venue bookings, we designed a comprehensive celebration package brochure highlighting curated experiences for both corporate clients and individual celebrations. The brochure showcases, customisable event packages, venue layouts, menu selections and programme highlights. The layout prioritises clarity and visual storytelling, pairing striking underwater photography with structured information design. The result is a premium yet accessible brochure that reflects th
Original source: https://www.ctsadv.com/work/singapore-oceanarium-grand-opening.html
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