Artwork is created to introduce Forum Loyalty Programme to the public. Key visuals target families. It was done with a 2D sketch water colour treatment and pastel colours to create a soft pictorial look. Items that are sold in the mall like music instruments, footwear and food, are also indicated in the key visual artwork to give the public more information. A series of artworks following the key visual is developed across different medias such as posters,backdrops, flyers and EDMs.
Artwork is created to introduce Forum Loyalty Programme to the public. Key visuals target families. It was done with a 2D sketch water colour treatment and pastel colours to create a soft pictorial look. Items that are sold in the mall like music instruments, footwear and food, are also indicated in the key visual artwork to give the public more information. A series of artworks following the key visual is developed across different medias such as posters,backdrops, flyers and EDMs.
Original source: https://www.ctsadv.com/work/forum-the-shopping-mall-ad-campaign.html
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